Important Notice

August 18, 2017

Prince Jewellery and Watch Company Limited (the “Company”), which was founded in 1984, is the authorised retailer for various global renowned watch brands.  With over thirty years in the watches retail industry, the Company has established a good reputation.  For the past years, we have obtained different service awards and never participated in any forgery sale.

 In view of fake watches sold along with forged invoice under our Company’s name in the market, we hereby announce that apart from the 16 shops operated in Hong Kong, the Company have set up 2 online shops on the platforms of JD and Tmall only (please refer to the below information for details of the online shops).  We shall announce to the customers in major social platform in a timely manner if there is any new shop opening in the future.

         JD Online Shop       : http://princejewellerywatch.jd.com/

        Tmall Online Shop   : https://taizizhubaozhongbiao.world.tmall.com/

 Customers should visit our shops to purchase watches.  If customers purchase any watch through other channel and suffer any loss therefrom, the Company shall not be held liable.  In case of any doubt for the sale, the customers should report to the Police immediately.

 If the Company suffers any loss from misstatement of any media and social platform, we reserve all our legal rights.


August 31, 2015

Prince Jewellery and Watch Company Limited (the “Company”), which was founded in 1984, is the authorised retailer for various global renowned watch brands.  With over thirty years in the watches retail industry, the Company has established a good reputation.  For the past years, we have obtained different service awards and never participated in any forgery sale.

In view of fake watches sold along with forged invoice under our Company’s name in the market, we hereby announce that apart from the 12 shops operated in Hong Kong, the Company only have sales points in Shanghai and Guangzhou in the PRC (refer to below shop information).  The Company neither sets up any online shop nor operates with other companies under franchise mode.  We shall announce to the customers in major social platform in a timely manner if there is any new shop opening in the future.

Shanghai Shop:Business commenced on 8 November 2011
Ground Floor, 1053 & 1061 West Nanjing Rd, Jing An District, Shanghai, PRC Postcode: 200040

Guangzhou Shop:Business commenced on 23 April 2012
Floor 2, L234, TaiKoo Hui, Tianhe Road, Tianhe District, Guangzhou No. 383, Postcode: 510620

Customers should visit our shops to purchase watches.  If customers purchase any watch through other channel and suffer any loss therefrom, the Company shall not be held liable.  In case of any doubt for the sale, the customers should report to the Police immediately.

If the Company suffers any loss from misstatement of any media and social platform, we reserve all our legal rights.


Prince Jewellery & Watch Company has never been carrying out any sales business or holding any auction on any websites. Customers should be aware of fraudulent websites, companies and activities purported to be under the name of “Prince Jewellery and Watch Company”. 

Our company hereby expressly declares that we shall not be responsible for any damages or losses incurred or suffered by any customers arising out of or in connection with their dealing with those fraudulent websites or companies or activities.